I designed product packaging and merchandise for White Rhino Coffee, ensuring brand consistency across all materials used in their coffee shops. This included creating the designs for their hot and cold cups, clothing, decals, retail coffee bags, and cold coffee cans. I collaborated closely with the marketing team to understand the brand's vision and the goals for each product, ensuring that every design was both visually appealing and aligned with White Rhino Coffee’s brand standards.

Here are some specific contributions:

• Collaborated with Marketing Teams: I worked with marketing teams to grasp the goals for each product, including target audience, desired outcomes, and budget considerations.

• Designed Visually Appealing Products: I created designs that were eye-catching and high-quality, using appealing graphics and ensuring that all text was clear and concise.

• Ensured Brand Consistency: I made sure that every design element represented the White Rhino Coffee brand accurately and effectively, maintaining consistency across all products.

• Developed Comprehensive Merchandise: I designed a range of merchandise including clothing and decals, which contributed to the brand's marketing materials and enhanced customer engagement.

• Created Retail Packaging: I designed the packaging for retail coffee bags and cold coffee cans, ensuring that they stood out on shelves while staying true to the brand’s identity.

Through these efforts, I was able to contribute significantly to White Rhino Coffee's branding and marketing success, helping to enhance their customers' overall experience and engagement with the brand.